In an interview with W Magazine, Raven reminisced that when she first started doing drag there only seemed to be two styles of makeup, so she decided to mesh the two together. “There were two types of faces I saw: the one where it was the huge cut crease with the arch brow and the brown, pink, and white down the cheek,” she said. “Then I saw the other one where it was the softer beauty, and I wanted to be somewhere in the middle, where there was that definition, but also that soft beauty to it.”
She further explained she never wanted to mimic what others were doing; she was simply trying to hide her natural appearance. “That’s probably why I always wear contact lenses and I always did everything a little bit bigger,” she added. “I wanted to make sure you didn’t see me at all.” She also admits she wasn’t certain why people began recreating her looks when it first began happening. “You think to yourself, did I do something that was commonplace for everyone? Or did I do something that made people go, ‘No, that’s perfection. I want to look like that.’ As I slowly started to see more people wearing it, I thought, okay, obviously I did something right,” she said.
However, it felt odd seeing it expand to the mainstream, Raven admitted. “I never tried to brand it or trademark it,” she said.
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